WingRiot!
Industry
Restaurant
What we did
Brand Launch, Lifestyle Campaign
Objective
NFL superstar Von Miller launched WingRiot!, a chicken wing concept powered by his own chicken farm in Elgin, TX. With over 25+ locations across Texas and Louisiana (college campuses, sports stadiums, delivery apps), he needed bold visuals to launch, tell the story, and fuel growth.
Our Work
- Shot lifestyle + food content at Von’s Greener Pastures Farm
- Cinematic food visuals paired with casual, social-first edits
- Captured Von’s personality, brand story, and craveable product
- Delivered a full media library for web, PR, social, and launch campaigns
Results
- Helped successfully launch WingRiot! with premium visuals
- Assets used across website, social media, and press campaigns
- Established WingRiot! as a culturally authentic food brand rooted in Von’s story
Working With Slate
