Chi'lantro
Industry
Food & Restaurant
What we did
Video Content, UGC Content
Objective
Chi’Lantro had a strong in-store presence and a passionate customer base but needed a consistent, creative content engine to grow their digital community and support expansion across Central Texas. Chi’Lantro started in 2010, they needed to stay relevant and regain notoriety in a fast growing restaurant industry.
Our Work
For the past 3 years, Slate Creative has served as Chi’Lantro’s content and social media solution, building full organic strategy to keep the brand on-trend and top-of-mind:
- Monthly photo and video content production across locations
- Full social media management (Instagram, TikTok, YouTube Shorts)
- Founder-focused brand storytelling (mic’d up with Jae)
- Community engagement and UGC collection
- Seasonal campaigns tied to ACL, SXSW, menu drops, and local events
- Promotional content for new items, collabs, and giveaways
- Raving fan highlight videos to build loyalty and authenticity
Results
- 4 new storefronts opened since partnership
- Organic reach doubled within the first 6 months
- Millions of views across short-form video content
- UGC and “founder mic’d up” content consistently top performing
- Increased engagement, shareability, and brand recognition
- We measured, tracked, and delivered key insights that helped inform strategy and fuel growth over time
Working With Slate
Slate operates as an extension of the Chi’Lantro team. From trend ideation to production to scheduling, the workflow is seamless, consistent, and collaborative:
- Monthly content planning
- Real-time trend capture and agile production
- Always-on creative feedback loop
- Immediate adjustments based on performance
- Fast, reliable delivery with an emphasis on quality and culture
